B2B market seen reaching $2.17T by 2030

The Business Research Company says the global business-to-business market will grow from $1.43 trillion in 2026 to $2.17 trillion by 2030, driven by digital transformation, automation and cloud-based procurement. North America leads now, while Asia-Pacific is projected to be the fastest-growing region.

Why it matters: - The B2B market is a large slice of global commerce, so faster growth points to more digital procurement, supply chain software and cross-border business services. - The forecast suggests companies will keep shifting buying, selling and collaboration away from manual wholesale channels and toward connected digital platforms.

What happened: - The Business Research Company released its Business-To-Business (B2B) Global Market Report 2026 – Market Size, Trends, And Forecast 2026-2035 on Oct. 1, 2026. - The report says the global B2B market will rise from $1,290.97 billion in 2025 to $1,429.5 billion in 2026, a 10.7% CAGR. - The same report projects the market will reach $2,167.56 billion by 2030, growing at an 11.0% CAGR. - The report defines B2B as transactions between companies for products, services or solutions used in operations, production or resale. - The report includes coverage of Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa.

The details: - Historical growth was supported by offline wholesale trade, limited digital procurement adoption, ERP systems, globalized supply chains and industrial manufacturing networks. - Future growth is expected to come from digital B2B ecosystems, automation in procurement, stronger demand for global supplier connections, AI-based decision tools and cloud-enabled B2B platforms. - Key trends listed in the report include digital marketplaces, subscription-based B2B services, digitization of cross-border trade, AI-powered procurement automation and cloud-based supply chain collaboration platforms. - The report says North America held the largest share of the B2B market in 2025. - The report says Asia-Pacific will be the fastest-growing region during the forecast period. - The report highlights digital transformation as a major growth driver, including the use of cloud computing, artificial intelligence and data analytics to improve efficiency and competitiveness. - The report cites a March 2025 Office for National Statistics release showing 69% of UK companies used cloud-based technologies in 2023 and 9% used AI. - The same UK data showed a 19% increase in the government digital and data workforce. - The report says its 2026 market reports now include market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technologies and future trend analysis, plus updated graphics and tables. - The report offers a free sample and the full report through the company’s website. - More information is available in the full report and a free sample request.

Between the lines: - The forecast reflects how B2B buying is becoming more software-driven, with procurement, collaboration and supplier management moving into cloud systems. - The regional outlook suggests the next wave of B2B growth may come from markets adopting digital tools faster, not just from mature markets with the biggest current share. - The added analytics features signal that market research buyers want more decision-ready data, not just high-level market sizing.

What's next: - The market is expected to keep expanding through 2030 as companies invest in automation, AI and cloud infrastructure. - Digital marketplaces and cross-border trade tools are likely to become more central to B2B commerce. - Asia-Pacific's growth rate could narrow the gap with North America if current adoption trends continue.

The bottom line: - B2B is still growing at double-digit rates, and the next phase of expansion is tied to digital procurement and cloud-based business infrastructure.