ESET to show AI-native security tools at LEAP 2026 in Riyadh

ESET will present its latest AI-native cybersecurity capabilities at LEAP 2026 in Riyadh from Aug. 31 to Sept. 3, aiming to support Saudi Arabia’s digital transformation with stronger prevention, detection and response tools. The company is also using the event to deepen its channel strategy in the Kingdom and show upgrades to its ESET PROTECT Platform.

Why it matters: - Saudi Arabia’s cloud expansion, public-sector modernization and infrastructure buildout are raising the need for stronger cybersecurity. - ESET is positioning its AI-native tools as part of the security layer needed for secure digital growth in the Kingdom. - The company is also treating Saudi Arabia as a strategic growth market for its Middle East business.

What happened: - ESET will participate in LEAP 2026 in Riyadh from 31 August to 3 September at RECC Malham. - The company will showcase AI-native cybersecurity innovations aimed at strengthening Saudi Arabia’s digital future. - ESET Middle East will be in Hall 3 at Booth F60 (H3.F60) for live demonstrations and meetings with regional cybersecurity experts.

The details: - ESET will highlight upgrades to the ESET PROTECT Platform. - The showcase includes AI-native security, advanced XDR and next-generation threat detection. - The tools are designed to simplify security operations, improve visibility across distributed environments and speed up incident response. - ESET says the platform combines AI capabilities with decades of global cybersecurity experience. - The company says the technology helps enterprises and government entities build cyber-resilient environments against evolving threats. - ESET is expanding its channel ecosystem in Saudi Arabia through technical enablement, sales support and joint go-to-market programs. - The partner-first approach is intended to give distributors and resellers more resources to scale cybersecurity offerings. - ESET also says the approach should help customers get stronger protection and access to its latest technologies.

Between the lines: - LEAP gives ESET a high-visibility stage in a market where digital transformation is accelerating. - The message is aimed at both buyers and partners, not just end customers. - The emphasis on AI-native security reflects broader industry pressure to automate detection and response as attacks become more targeted.

What's next: - ESET plans to use LEAP 2026 to engage directly with customers, partners and innovators in the region. - Visitors are expected to see product demonstrations and learn more about the ESET PROTECT Platform at the booth. - The company is likely to keep investing in Saudi Arabia’s channel network as demand for modern cybersecurity solutions grows.

The bottom line: - ESET is using LEAP 2026 to tie its AI-driven security roadmap to Saudi Arabia’s digital ambitions and to strengthen its regional business footprint.